Okay, so hear me out… we’ve all been wondering what’s really going on with AI in Google Search. There’s been a lot of talk, a lot of speculation. But Google itself is stepping in to say that these new AI features? They’re actually good for search.
According to Google, AI is doing two main things: boosting the number of queries people are making and, crucially, improving the quality of those clicks. Let’s break that down.
More Queries? How?
Think about how you use search now. Instead of typing in a few keywords, you might be typing in longer, more conversational questions. Or maybe you’re using AI-powered features to refine your search or explore related topics you hadn’t even considered. Google’s AI is designed to understand these more complex, natural language queries. This means people might be searching for more things because it’s easier to get the answers they need. It’s less about guessing the right keywords and more about just asking.
Higher Quality Clicks – What Does That Mean?
This is where it gets interesting. When Google says