Okay, so hear me out… the hype train for the next Call of Duty is chugging along, and this time, it might be a bit kinder to our wallets. Reports are surfacing that the standard edition of ‘Call of Duty: Black Ops 7’ won’t be hitting that $80 price tag we saw some games go for recently.
For real, remember when $70 felt like the new $60? Now, it looks like Activision might be sticking closer to a more familiar $60 price point for the base game. This is pretty big news for fans who’ve been anticipating the next installment in the Black Ops series. If these leaks are accurate, it suggests a slightly different marketing strategy from Activision this year, potentially focusing on value or maybe different tiers of content.
We’re still in August 2025, and official details are usually kept under wraps until closer to the actual launch, but these early whispers are definitely something to keep an eye on. The Call of Duty franchise is massive, and pricing is always a hot topic. When a major title opts for a more accessible price point for its standard offering, it can really influence the market and how other publishers approach their releases.
What does this mean for us gamers? Well, it could mean more disposable income for other games, DLC, or even that new headset you’ve been eyeing. It also might signal a move away from a universal price hike, perhaps leaning more into optional cosmetic microtransactions or even battle passes as the primary revenue streams beyond the initial purchase.
I’m not gonna lie, I’m pretty interested to see how this plays out. Will the gameplay and content justify the price, whatever it ends up being? And what other marketing surprises might Activision have up its sleeve? We’ll have to wait and see, but for now, the idea of ‘Black Ops 7’ potentially sticking to a $60 standard edition is a breath of fresh air. Definitely something to keep on your radar if you’re a fan of the series!