Hey everyone! Anya here.
Lately, there’s been a lot of buzz about Google’s AI Overviews and how they might change how people find things online. As someone who runs a small Etsy shop selling my art, I’ve been paying close attention. It’s kind of like when a new tool comes into the art studio – you figure out how to use it to your advantage.
Basically, Google is trying to give direct answers to searches right at the top of the results page, using AI. This can be super helpful for quick questions, but for small businesses and creators like me, it means we need to think about how our websites and shops stay in front of potential customers.
So, how am I adapting? It’s all about focusing on what makes my shop unique and how I connect with you.
- Embracing Visuals Even More: My art is visual, and so is my shop. Since AI Overviews might show snippets, I’m doubling down on high-quality photos and videos of my work. Think close-ups of brushstrokes, different angles of paintings, and even short clips of me creating.
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Clear & Helpful Descriptions: Instead of just listing product features, I’m focusing on writing descriptions that answer potential customer questions directly and clearly. If someone searches for “unique watercolor landscape prints,” my description needs to be a perfect, factual match.
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Building Community: This is huge for me. I love connecting with you all, sharing my process, and getting feedback. Platforms like Instagram, TikTok, and even my email list are where I can talk directly to my audience. AI can’t replicate genuine connection. When people know and like the artist, they’ll often seek out the shop directly.
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Diversifying My Online Presence: While my Etsy shop is my main sales hub, I’m also making sure my own website and social media profiles are up-to-date and offer value. If someone sees an AI Overview, they might click through to Google Search for more, and I want to be discoverable there too.
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Focusing on Long-Tail Keywords: Instead of broad terms, I’m thinking about more specific phrases people might use. For example, instead of just “art prints,” maybe “hand-painted floral art print for minimalist decor.” This kind of specificity helps cut through the noise.
It’s definitely an adjustment, but I see it as a chance to get even more creative about how I share my art. The core of my business is still about creating pieces you love and making them accessible. The way people find them might be shifting, but the passion behind the art remains the same.
I’m excited to see how this evolves and to keep experimenting with ways to connect with you all. Let’s keep creating!